LONGCHAMP - THE BOX-TROT

INTRODUCING THE NEW IT-BAG

What’s the French girl’s definition of the perfect bag? Shape: chic and structured, classic with a twist. Size: large enough for her everyday essentials, but not so big that it weighs her down. Strap: adjustable for different carry options (but preferably hands-free). Hardware: elegant and authentic, the very opposite of bling.

Now that perfect bag has a name: the Box-Trot by Longchamp. Box-Trot alludes both to Longchamp’s equestrian associations (remember, it was named after the most famous racecourse in Paris) and to the style of the bag itself: a sleek, boxy shape designed for the free-spirited Parisienne, who lives life on the go.

Crafted from smooth calfskin with a firm, round feel, the Box-Trot showcases Longchamp’s tradition of artisanal savoir-faire as it spotlights its resolutely modern mind-set. The flap is signed with an intricately worked medallion in pale gold-tone metal featuring the iconic horse and rider – an apt metaphor for the energy and independence of the Longchamp woman.

The Box-Trot comes in five colors – timeless black and cognac, bold orange, and on-trend lilac and cypress – and three sizes: a medium cross-body bag with two adjustable shoulder straps for short and long carry (and anything in between); a smaller version with one adjustable shoulder strap; and a mini format with a cute top handle and a removable shoulder strap.

These are complemented by a wallet on a long leather lace, a secure and stylish way to carry cash and cards.

Introducing the Longchamp Box-Trot. Simple yet sophisticated, effortless yet elegant – the very definition of French chic. Call it perfection in a bag.