LONGCHAMP Team Spirit - Fall-Winter 2024

Freedom of movement, the clothes of this season exude a chic, dynamic, and desirable style.

Did you know that the Longchamp woman is a city dweller who thrives in community? The spirit of teamwork and the belief that unity is strength are the foundations of her optimistic philosophy. Even though her energy is boundless, she remains atten- tive to her well-being and shares special moments with her loved ones in cafes or yoga studios. She is always on the move yet remains committed to true elegance.

"I love the idea of balance between elegance and sen- suality, not forgetting a certain dynamism and a good dose of well-being," announces Sophie Delafontaine, artistic director of Longchamp.

Asserting oneself with gentleness is the goal of this collection. This begins with the choice of materials. Like stretch leather, a true second skin that the House masters since leather is part of its expertise. The added bonus? This stretch lamb leather is machine washable and it can be packed for travel without needing an iron. In a t-shirt dress version, it adapts to all styles, from casual to chic when properly belted.The same goes for knitwear, which occupies a significant portion of this collection and allows total freedom of movement.

This freedom is also respected with recycled polyester, which is very environmentally frien- dly. The standout model in this material: the kimono jacket with its taffeta effect, perfect for wearing from the office to the disco. Nods to the Le Pliage® bag are sprinkled throughout the collection, including the Cabas Longchamp Re-Play, which is made from dormant stocks of nylon. Or the jacket with a pocket reminis- cent of Le Pliage® flap. Another standout in the collection is the elegant trench coat of the Parisian, which is infused with the dynamism of the American teddy bear.

On her feet, the Longchamp woman alternates between ballet flats, inspired by those of dancers, and boots with sneaker soles. In hand or over the shoulder, two bags stand out: the Daylong, a new calfskin leather bag inspired by bowling bags, which has all the makings of becoming iconic and the Roseau with its bamboo clasp. Born over 30 years ago, it has been reimagined to achieve an architecturally sleek form that is already timeless.

"The ultimate goal of this collection? To empower women with clothing that has a strong persona- lity yet is comfortable to wear," comments Sophie Delafontaine. "I love to offer clothes that give women the power to express themselves."

HIGHLIGHTS

Stretch lamb leather, recycled polyester, and knitwear are the key materials of this collection, ensuring freedom of movement and sensuality. The colors of this collection bring joy to life. They are vibrant like green and orange, but also softer like clay, paper, nude, or celadon. The versatile kimono jacket allows for diffe- rent styles. Paired with pants and a t-shirt or worn directly on the skin, belted or not, the look transitions from casual cool to very chic.

We’re shaking up the norms and wearing a blazer with a hoodie, shorts, and boots. Working girls love unisex clothing.

The Roseau bag showcases a new, very sleek design. It becomes a true essential in the tribe of timeless pieces signed by Longchamp.