Van Cleef & Arpels - presents a distinctive vision of time at Watches and Wonders 2023

 2023-03-27

Every spring, Van Cleef & Arpels participates at Waches and Wonders. For five days, the major watchmaking houses meet in Geneva to present their new creations to the press, retailers and guests. For the first time, this year, a day is allocated to the reception of the public.

In 2023, the Maison continues its journey through the enchanted forest. Spring has passed to give way to the long and warm days of summer. The sun is setting, birds are sleeping, and butterflies and dragonflies continue to dance in the late twilight of a nature that has become exotic. Two pavilions offer a contrasting shelter to the Van Cleef & Arpels' creations.

This enchanting stroll is made in lacquered panels in dark green and azure blue shades combine with metal and gold leaf, underlining the design and offering captivating plays of light. Architectural embroidery walls pay tribute to Van Cleef & Arpels' Ludo collection, while glass leaves delicately reflect light in shades redolent of twilight.

Blending different know-how, the Maison perpetuates and enriches its history of jewels that tell time with creations combining jewelry and watchmaking traditions. The jewelry watches from the Perlée and Alhambra collections unveil new combinations of meticulously selected gems, while the dials of the High Jewelery wathes Ludo Secret and the À Cheval captivate the gaze with their reflections or their surprising and mesmerizing plays of hide and seek. In this verdant and enchanting universe, the secret watches of the Perlée and Ludo collections unveils themself to the public.

At the crossroads of traditional craft skills and technical expertise that distinguishes the Maison’s Watchmaking Workshops in Geneva, the Lady Féerie watch reinvents itself in harmonious new colors to manifest Van Cleef & Arpels' unique Poetry of Time. Finally three Extraordinary Objects complete this dive into the heart of rare skills, marrying craftsmanship with a quest for motion to enchant the passing hours.